To fulfill or exceed customer needs and expectations by delivering quality writing instruments at competitive prices consistently.
To cultivate and maintain the commitment to continual improvement of our processes.
Develop our capability and infrastructure to continuously innovate in order that we use the latest available technology to meet the ever changing demands of the market place.
Maintain a healthy and constructive work environment that enables personnel to produce maximum output and perform better than what they think is their best.
Providing writing instruments to the domestic and global market at the highest international standards and at competitive prices to achieve consumer satisfaction.
Using state of the art Technology and a highly trained manpower within a production system that focuses on precision.
Creating a work environment that engenders a high level of motivation and synergy within the employees. This is to enable each person to do better than what he thinks is his best for achieving excellence in Quality.