- To fulfill or exceed customer needs and expectations by delivering quality writing instruments at competitive prices consistently.
- To cultivate and maintain the commitment to continual improvement of our processes.
- Develop our capability and infrastructure to continuously innovate in order that we use the latest available technology to meet the ever changing demands of the market place.
- Maintain a healthy and constructive work environment that enables personnel to produce maximum output and perform better than what they think is their best.
- Providing writing instruments to the domestic and global market at the highest international standards and at competitive prices to achieve consumer satisfaction.
- Using state of the art Technology and a highly trained manpower within a production system that focuses on precision.
- Creating a work environment that engenders a high level of motivation and synergy within the employees. This is to enable each person to do better than what he thinks is his best for achieving excellence in Quality.